By Susan Ohmer
George Gallup in Hollywood is an engaging examine the movie industry's use of opinion polling within the Nineteen Thirties and '40s. George Gallup's polling strategies first accomplished status whilst he adequately expected that Franklin D. Roosevelt will be reelected president in 1936. Gallup had devised a very powerful sampling approach that took families from all source of revenue brackets under consideration, and Hollywood studio executives fast pounced at the worth of Gallup's examine. quickly he was once gauging reactions to stars and scripts for RKO photos, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, resembling Fred Astaire and Ginger Rogers, and flicks like Gone with the Wind, Dumbo, and Fantasia.
Through interviews and broad learn, Susan Ohmer lines Gallup's groundbreaking highbrow and methodological advancements, analyzing his finished method of marketplace learn from his early schooling within the ads to his later paintings in Hollywood. the result of his opinion polls provide a desirable glimpse on the type and gender changes of the time in addition to renowned sentiment towards social and political issues.
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George Gallup in Hollywood (Film and Culture Series) by Susan Ohmer