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By Jason Vines,Joe Cappy

ISBN-10: 1944245103

ISBN-13: 9781944245108

intercourse, lies, conflicts of curiosity, foreign intrigue, and a double-cross of millions of union staff within the middle of the USA. upload to that 3 significant company's futures at the line and an assassination by way of anarchist terrorists in Paris of 1 of the company's chairman, in entrance of his screaming daughter, that just about killed a deal to save lots of at the very least of the firms. Hollywood? No. This used to be actual. The final American CEO is the last word insider's view of 1 of the most important international enterprise bargains in heritage: Chrysler's 1987 buy of yank vehicles company (AMC) from French automaker Renault. appropriate this day? definite. The jewel of the purchase used to be Chrysler buying the Jeep model, which just about single-handily stored Chrysler from near-bankruptcy within the early Nineties and positively allowed Chrysler to outlive a true financial ruin in 2009. Joe Cappy used to be the final CEO of AMC and Jason Vines turned his younger PR man and went directly to develop into the PR leader for Nissan, Ford, and Chrysler, all in periods of turmoil.

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The Last American CEO by Jason Vines,Joe Cappy


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